Internet Marketing Services (SEM/SEO/PPC)
Internet Marketing
includes search engine optimization (seo) and search engine marketing (sem), local search marketing, reputation management, pay per click management (PPC), website analytics, conversion tracking and return on investment (ROI), competitive analysis, xml site maps, optimization for Universal search which includes supporting doc, pdf, image and video optimization.
Is your website optimized?
Not every client needs a full seo marketing campaign but if your terms are competitive we advise you to follow the industry guidelines for your best chance to rank in the search engines
Website Optimization Services
Accessibility
Identity
Navigation
Is your website optimized?
Not every client needs a full seo marketing campaign but if your terms are competitive we advise you to follow the industry guidelines for your best chance to rank in the search engines
Website Optimization Services
- Keyword research
- Sufficient relevant page text
- Unique Page Title
- Meta Tag Descriptions (not very important anymore but can’t hurt to add)
- Clean Source code without code for search robots
- Keyword balance
- Keyword emphasis with h1 tags
- Keyword placement
- Alt tags on images
- Site map
- Site navigation
- Incoming Links
- Outgoing Links (look for error message in report)
- Google Analytics / Statistics
- Webmaster Tools
- Solid site architecture
- Clear call to action
Accessibility
- Load time
- Adequate Text/background contrast
- Font Size
- Alt Tags
- Clear navigation
Identity
- Company Logo
- Tag line – Make purpose clear
- 3 Sec rule (used to be 5 Sec… now you get 3)
- Clear Path to Information
- Clear path to Contact
Navigation
- 3 Second rule. If your visitor can’t find what they need in 5 sec or less they will leave
- Navigation easy to find
- Navigation easy to understand
- Reasonable number of links
- Company logo links to home page
- Clear Headers
- Consistent style / colors
- HTML tags
Website Checklist
We take a look at your site and make sure your site is the best it can be for the Search Engines.
- We perform a keyword analysis and choose keywords to optimize for;
- Research your website analysis;
- We make sure my keywords are directly related to my niche and are balanced throughout the copy
- We use unique short meta tags based on keywords;
- Write unique content using the primary keywords;
- We add quality content at least once a week to ensure search bots have something new to crawl;
- I’ve made sure that my code is clean
- We take advantage of title and alt tags to show search crawlers what is important;
- We develop a good clean website structure based on my keyword analysis;
- We use readable URLs
- We use alt text for my content-rich images and links;