Search
Engine Optimization:
What
is SEO?
SEO
stands for "search engine optimizatioin". its the process of
creating traffic to a website through free organic ranking through the
search engines.
SEO is about building a good website with good content that is visitor
friendly, easy to navigate. Its about understanding how visitors search
the web, which keyword are relevant and making sure the website is search
engine AND visitor friendly.
Think
of your website like a phone number. People need to know about it. It
has to be listed. And you should give people your number if you are in
business, since the best website in the world is of little value if no
one ever sees it.
Some
websites are used for reference, portfolios or simply a web based calling
card and although they might be a necessary part of a business, great
amounts of traffic are not always important. On the other hand, if increasing
qualified traffic or site conversion is what you are looking for, we can
consult you.
We
regularly attend seminars such as Search Engine Strategies and Webmasterworld's
Pubcon, which are sponsored by major search engines and directories, to
stay up to date on industry trends and solutions.
There
is a lot of hype over search engines and a lot of email promise you instant
ranking in the top spots.
Do the research. There is no magic wand and it certainly does not involve
spam. Good website ranking is achieved by adhering to the search engine
guidelines and building a quality website for your visitors that will
ultimately not only create traffic but convert into sales.
Here
is how we tackle the task. We offer:
Internet,
SEO and Website Consulting
Internet
Marketing services include search engine optimization (seo) and search
engine marketing (sem), local search marketing, reputation management,
pay per click management (PPC), website analytics, conversion tracking
and return on investment (ROI), competitive analysis, xml site maps, optimization
for Universal search which includes supporting doc, pdf, image and video
optimization.
Smart
domain buying and hosting considerations
We assist you in researching and setup of the best
domain name and hosting options for you
Existing
Site Analysis
Analyzing your site evaluating the design, usability, visitor navigation,
compliance to search engine guidelines and other factors that will impact
your sales and site performance.
Competitive
Analysis
We will review your competitors sites, ranking, internet strategies and
advise about trademark infractions
Keyword
Analysis
Bang Tag works with the client to compile a list that will result in the
highest conversion from visitor to customer. Analytics to find top performing
keywords.
Site
optimization
BangTag will offer you content suggestions and options for frame, flash
or dynamic websites.
Customer
Experience
No traffic to your site is going to help you increase your bottom line
if your customer doesn't have the right experience on your site. You know
your site, you know where to go but does your customer? Is there a clear
call to action and easy site navigation that will make your site "sticky"
and retain the visitor? We look at your site from the outside and objectively
and help you improve your customer experience, which in turn increases
your conversion!
Creation
of Quality website content
We offer you the option of adding content to your site, making your site
more valuable to both your visitors, clients and the search engines.
Site
architecture and Link Development
Navigation
for both Search Engines and best customer experience/conversion
Universal
Search Optimization
Bang Tag addresses all aspects of Universal search results which can include
Local Search, pdf files, news, images and video.
Site
analysis,
tracking & reporting
BangTag offers web analytics of your traffic to adjust the site navigation
for maximum performance, campaign tracking and site conversion. It's the
process of applying, analyzing, adjusting and re-analyzing.
Review of bounce rates, consulting in site changes, increasing conversion
through advanced analytics. Advanced analytics include A/B testing for
site conversion
Pay-Per-Click
BangTag offers PPC management of your top keywords through search engines
such as Google, Yahoo and MSN. We offer analytical data to assess traffic,
your conversion rate of sales and manage your budget to achieve the best
ROI.
Link
development
BangTag establishes links from relevant, industry related sites for quality
in and out bound traffic. Internal link structure through absolute links,
Outgoing links for customer experience and Incoming links from directories
Social
Media Marketing
Through social community sites, videos and more
Online
Reputation Management / Control
Protect your investment and know what is said about your company and brand
in reviews.
Permission
based email marketing
Compiles a list of visitors to your site that want to hear about specials,
promotions or news about your product and services. We manage the software
and prepare regular emails to qualified visitors.
e-Commerce
There are several different e-commerce platforms out there and we can
assist you in deciding which one to implement. Factors to consider will
be cost, ease of use, compatibility with your SEO campaign and more. Paypal
has become a popular solution for the shopping cards since it eliminates
the need for the merchant account but may lack some features needed to
sell your product. For some it has become a perfect and much more cost
effective solution. We can help to decide.
Traditional
marketing
Traditional marketing is still a part of your overall marketing strategy
The results are harder to track but we offer several simple solutions
to track other marketing avenues.
BangTag
also offers Graphic Design Service
Graphic Design Services include: Illustration, Supporting marketing collateral
like brochures, flyers and logo development; renderings, illustrations
and 3D renderings and animation, digital art and more.
BangTag
/ E mail info@bangtag.com
BangTag
/ E mail info@bangtag.com
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