SEO - Search Engine Optimization
What is SEO?
SEO stands for “search engine optimization” and it is the process of optimizing a website to Search Engine Guidelines to allow the search engines to best view your content, purpose and design, therefore increasing your chances of ranking well under specific keywords as a result.
SEO is about building a good website with good content that is visitor friendly, easy to navigate. Its about understanding how visitors search the web, which keyword are relevant and making sure the website is search engine AND visitor friendly.
Think of your website like a phone number. People need to know about it. It has to be listed. And you should give people your number if you are in business, since the best website in the world is of little value if no one ever sees it.
Some websites are used for reference, portfolios or simply a web based calling card and although they might be a necessary part of a business, great amounts of traffic are not always important. On the other hand, if increasing qualified traffic or site conversion is what you are looking for, we can consult you.
We regularly attend seminars such as Search Engine Strategies and Webmasterworld’s Pubcon to stay up to date on industry trends and solutions.
There is a lot of hype over search engines and a lot of email promise you instant ranking in the top spots.
Do the research. There is no magic wand and it certainly does not involve spam. Good website ranking is achieved by adhering to the search engine guidelines and building a quality website for your visitors that will ultimately not only create traffic but convert into sales.
Here is how we tackle the task. We offer:
Internet, SEO and Website Consulting
Internet Marketing services include search engine optimization (seo) and search engine marketing (sem), local search marketing, reputation management, pay per click management (PPC), website analytics, conversion tracking and return on investment (ROI), competitive analysis, xml site maps, optimization for Universal search which includes supporting doc, pdf, image and video optimization.
Smart domain buying and hosting considerations
We assist you in researching and setup of the best domain name and hosting options for you
Existing Site Analysis
Analyzing your site evaluating the design, usability, visitor navigation, compliance to search engine guidelines and other factors that will impact your sales and site performance.
Competitive Analysis
We will review your competitors sites, ranking, internet strategies and advise about trademark infractions
Keyword Analysis
Bang Tag works with the client to compile a list that will result in the highest conversion from visitor to customer. We review Analytics to find top performing keywords.
Site optimization
BangTag will offer you content suggestions and options for frame, flash or dynamic websites.
Customer Experience
No traffic to your site is going to help you increase your bottom line if your customer doesn’t have the right experience on your site. You know your site, you know where to go but does your customer? Is there a clear call to action and easy site navigation that will make your site “sticky” and retain the visitor? We look at your site from the outside and objectively and help you improve your customer experience, which in turn increases your conversion!
Creation of Quality website content
We offer you the option of adding content to your site for you, making your site more valuable to both your visitors, clients and the search engines.
Site architecture and Link Development
Navigation for both Search Engines and best customer experience/conversion
Universal Search Optimization
Bang Tag addresses all aspects of Universal search results which can include Local Search, pdf files, news, images, video
Site analysis, tracking & reporting
BangTag offers web analytics of your traffic to adjust the site navigation for maximum performance, campaign tracking and site conversion. It’s the process of applying, analyzing, adjusting and re-analyzing.
Review of bounce rates, consulting in site changes, increasing conversion through advanced analytics. Advanced analytics include A/B testing for site conversion
Pay-Per-Click
BangTag offers PPC management of your top keywords through search engines such as Google, Yahoo and Bing. We offer analytical data to assess traffic, your conversion rate of sales and manage your budget to achieve the best ROI.
Link development
BangTag establishes links from relevant, industry related sites for quality in and out bound traffic. Internal link structure through absolute links, Outgoing links for customer experience and Incoming links from directories
Social Media Marketing
Through social media sites, videos and more
Online Reputation Management / Control
Protect your investment and know what is said about your company and brand in reviews.
Permission based email marketing
Compiles a list of visitors to your site that want to hear about specials, promotions or news about your product and services. We manage the software and prepare regular emails to qualified visitors.
e-Commerce
There are several different e-commerce platforms out there and we can assist you in deciding which one to implement. Factors to consider will be cost, ease of use, compatibility with your SEO campaign and more. Paypal has become a popular solution for the shopping cards since it eliminates the need for the merchant account but may lack some features needed to sell your product. For some it has become a perfect and much more cost effective solution. We can help to decide.
SEO stands for “search engine optimization” and it is the process of optimizing a website to Search Engine Guidelines to allow the search engines to best view your content, purpose and design, therefore increasing your chances of ranking well under specific keywords as a result.
SEO is about building a good website with good content that is visitor friendly, easy to navigate. Its about understanding how visitors search the web, which keyword are relevant and making sure the website is search engine AND visitor friendly.
Think of your website like a phone number. People need to know about it. It has to be listed. And you should give people your number if you are in business, since the best website in the world is of little value if no one ever sees it.
Some websites are used for reference, portfolios or simply a web based calling card and although they might be a necessary part of a business, great amounts of traffic are not always important. On the other hand, if increasing qualified traffic or site conversion is what you are looking for, we can consult you.
We regularly attend seminars such as Search Engine Strategies and Webmasterworld’s Pubcon to stay up to date on industry trends and solutions.
There is a lot of hype over search engines and a lot of email promise you instant ranking in the top spots.
Do the research. There is no magic wand and it certainly does not involve spam. Good website ranking is achieved by adhering to the search engine guidelines and building a quality website for your visitors that will ultimately not only create traffic but convert into sales.
Here is how we tackle the task. We offer:
Internet, SEO and Website Consulting
Internet Marketing services include search engine optimization (seo) and search engine marketing (sem), local search marketing, reputation management, pay per click management (PPC), website analytics, conversion tracking and return on investment (ROI), competitive analysis, xml site maps, optimization for Universal search which includes supporting doc, pdf, image and video optimization.
Smart domain buying and hosting considerations
We assist you in researching and setup of the best domain name and hosting options for you
Existing Site Analysis
Analyzing your site evaluating the design, usability, visitor navigation, compliance to search engine guidelines and other factors that will impact your sales and site performance.
Competitive Analysis
We will review your competitors sites, ranking, internet strategies and advise about trademark infractions
Keyword Analysis
Bang Tag works with the client to compile a list that will result in the highest conversion from visitor to customer. We review Analytics to find top performing keywords.
Site optimization
BangTag will offer you content suggestions and options for frame, flash or dynamic websites.
Customer Experience
No traffic to your site is going to help you increase your bottom line if your customer doesn’t have the right experience on your site. You know your site, you know where to go but does your customer? Is there a clear call to action and easy site navigation that will make your site “sticky” and retain the visitor? We look at your site from the outside and objectively and help you improve your customer experience, which in turn increases your conversion!
Creation of Quality website content
We offer you the option of adding content to your site for you, making your site more valuable to both your visitors, clients and the search engines.
Site architecture and Link Development
Navigation for both Search Engines and best customer experience/conversion
Universal Search Optimization
Bang Tag addresses all aspects of Universal search results which can include Local Search, pdf files, news, images, video
Site analysis, tracking & reporting
BangTag offers web analytics of your traffic to adjust the site navigation for maximum performance, campaign tracking and site conversion. It’s the process of applying, analyzing, adjusting and re-analyzing.
Review of bounce rates, consulting in site changes, increasing conversion through advanced analytics. Advanced analytics include A/B testing for site conversion
Pay-Per-Click
BangTag offers PPC management of your top keywords through search engines such as Google, Yahoo and Bing. We offer analytical data to assess traffic, your conversion rate of sales and manage your budget to achieve the best ROI.
Link development
BangTag establishes links from relevant, industry related sites for quality in and out bound traffic. Internal link structure through absolute links, Outgoing links for customer experience and Incoming links from directories
Social Media Marketing
Through social media sites, videos and more
Online Reputation Management / Control
Protect your investment and know what is said about your company and brand in reviews.
Permission based email marketing
Compiles a list of visitors to your site that want to hear about specials, promotions or news about your product and services. We manage the software and prepare regular emails to qualified visitors.
e-Commerce
There are several different e-commerce platforms out there and we can assist you in deciding which one to implement. Factors to consider will be cost, ease of use, compatibility with your SEO campaign and more. Paypal has become a popular solution for the shopping cards since it eliminates the need for the merchant account but may lack some features needed to sell your product. For some it has become a perfect and much more cost effective solution. We can help to decide.